Bridging Process and Business

Independent Technical & Commercial Consulting for Beverage & Process Technologies

Twenty years of international project experience, brought to your side of the table — helping producers and manufacturers make sharper technical and strategic decisions.

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20+Years of Experience
30+International Projects
100%Independent & Vendor-Neutral
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Consulting team reviewing technical plans and commercial agreements

About ProxTech

Consulting built on independence, not on a product catalog.

ProxTech was founded to fill a gap the industry has long felt: technical and commercial advice that answers to the client alone. With more than 20 years across beverage process technology, industrial automation, engineering and international business development, ProxTech brings the judgment of an operator with the objectivity of an outsider.

Every recommendation — on a new line, a plant expansion, or a market entry — is built around what actually reduces your risk and improves your return.

Independent ConsultancyNo favoritism towards, maximum performance.
Technical ExpertiseDeep, hands-on process and automation knowledge.
International ExperienceProjects across Europe, the Americas and beyond.
Business VisionTechnical decisions framed in commercial reality.

Services

Advisory built around two audiences, one standard of independence.

Whether you produce beverages or build the equipment that makes them, ProxTech works from your side of the decision.

For Beverage Producers

Breweries, distilleries and beverage manufacturers planning, building or optimizing production.

New Plant ConsultingEnd-to-end technical guidance from concept to commissioning.
Plant ExpansionCapacity planning that protects existing operations.
Layout OptimizationProcess flow design for efficiency and future growth.
Supplier EvaluationIndependent, unbiased comparison of equipment vendors.
Process OptimizationImproving yield, quality and consistency on existing lines.
Automation UpgradesModernizing control systems without disrupting output.
Used Equipment ConsultingCondition assessment and fair-value negotiation support.
Funding SupportPreparing technical cases for investors and lenders.

For Equipment Manufacturers

Engineering and automation companies building their commercial reach and technical delivery.

Business DevelopmentBuilding pipelines and partnerships in new territories.
International Sales SupportOn-the-ground representation and negotiation.
Technical SalesTranslating engineering value into a winning proposal.
Tender AnalysisReviewing specifications and positioning for a win.
Process EngineeringApplication and design support for complex installations.
Project CoordinationAligning vendors, contractors and client teams on-site.
Market ExpansionEntry strategy grounded in on-the-ground realities.
South America ExpertiseDirect experience navigating the region's markets.

Why ProxTech

What sets an independent consultant apart.

Every engagement draws on the same combination of technical depth and commercial judgment.

20+ Years Experience

Two decades in beverage process technology and industrial engineering.

International Markets

First-hand project experience spanning multiple continents.

Independent Consulting

Only objectivity and results.

Industrial Process Expertise

Deep knowledge of beverage and process-plant engineering.

Technical & Commercial Vision

Engineering decisions framed in business outcomes.

Complex Project Management

Coordinating multi-vendor, multi-country initiatives.

AI & Innovation

Applying emerging tools to process and business analysis.

Brewery Technology Instructor

Lecturing the next generation of brewing professionals.

Our Method

A disciplined path from question to result.

Every engagement follows the same rigor, regardless of project size or geography.

01

Analysis

Understanding your operation, constraints and objectives in depth.

02

Evaluation

Assessing technologies, suppliers and options on merit alone.

03

Planning

Building a technical and commercial roadmap with clear milestones.

04

Coordination

Managing vendors, contractors and internal teams through execution.

05

Results

Delivering measurable outcomes against the original objectives.

Portrait placeholder of Ivan Pulina, Founder of ProxTech

About the Founder

Ivan Pulina

Technical Commercial Consultant International Area Manager Brewery Technology Lecturer Process Engineering Specialist

Ivan Pulina founded ProxTech after more than 20 years working across process technology, automation and international business development in the beverage industry. His career spans technical sales, plant engineering and market development roles that took him from equipment design tables to boardrooms across Europe and the Americas.

He now teaches brewery technology to the next generation of professionals while continuing to advise producers and manufacturers on the decisions that shape their operations for the next decade.

"Independence is not a marketing position — it's the only way to give advice you can fully stand behind."

Get in Touch

Let's discuss your project.

Tell us about your operation and objectives. We typically respond within one business day to schedule an initial consultation.

Your information is kept confidential and used only to respond to your inquiry.

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Thank you — your request has been received.

A member of the ProxTech team will be in touch within one business day.

Reduce project risk before it starts.

Talk to an independent consultant who has been on every side of the table — producer, supplier and advisor.

Request a Consultation